New Orleans, January 13, 2001
MONTREALER
ALISON SILCOFF WINS HIGHEST INTERNATIONAL AWARD FOR EVENT PLANNING
At a star-studded Awards Ceremony in New Orleans on January 13th
, 2001, Montreal-based event planner Alison Silcoff was awarded
the renowned Special Events Magazine International Gala Award in
the category of Best Fund-Raising Event - the highest accolade in
the world-wide event planning industry.
Silcoff won the Award for the Millennium Daffodil Ball for the
benefit of the Canadian Cancer Society, which raised a record $1.4
million, making it the largest cancer-related fund-raiser in Canadian
history. She created this annual ball in 1994, and over the past
seven years has guided it to international prominence. She is the
only Montrealer ever to win.
Each year California-based Special Events Magazine evaluates hundreds
of major events held around the world and measures the merits of
each according to stringent criteria: creativity, execution and
success in overcoming particularly daunting challenges.
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